This Peter Pan Peanut Butter Rebrand Concept is Disney-Inspired
Rebecca Byers — February 24, 2016 — Lifestyle
References: packagingoftheworld
This peanut butter branding concept was a student project of Quintin Caldwell, who was tasked with designing a rebrand that elevated the packaging with a modern spin. The results are a newly reimagined image for Peter Pan Peanut Butter, using plenty of imagery that is heavily influenced by the Disney film version of the story.
The concept sees the Peter Pan Peanut Butter range with a new logo on a floating leaf and includes Original Creamy and Original Crunchy, Honey Roasted Creamy and Crunchy, All-Natural Creamy and Crunchy and Reduced Fat Creamy and Crunchy. Caldwell purposefully used two vibrant colors for each different variety as a way of keeping the packaging fresh and "easily coded," while the bold color schemes would also help the product stand out on store shelves as unique.
The concept sees the Peter Pan Peanut Butter range with a new logo on a floating leaf and includes Original Creamy and Original Crunchy, Honey Roasted Creamy and Crunchy, All-Natural Creamy and Crunchy and Reduced Fat Creamy and Crunchy. Caldwell purposefully used two vibrant colors for each different variety as a way of keeping the packaging fresh and "easily coded," while the bold color schemes would also help the product stand out on store shelves as unique.
Trend Themes
1. Disney-inspired Packaging - There is an opportunity for food and beverage companies to collaborate with Disney to create packaging designs that are inspired by Disney films that resonate with consumers.
2. Vibrant Color Coding - Companies can capitalize on the use of vibrant color schemes which easily identify different flavors/variants of a product and make it stand out on shelves.
3. Reimagined Branding - Businesses may benefit from redesigning product packaging to have a modern twist, making it look fresh while staying true to the brand's identity.
Industry Implications
1. Consumer Packaged Goods - CPG companies can collaborate with creative designers to develop innovative packaging that resonates with consumers and sets their brands apart in the crowded market.
2. Entertainment - The entertainment industry can collaborate with food and beverage companies to create themed products with packaging designs inspired by popular movies and TV shows
3. Marketing and Advertising - Marketing and advertising agencies can provide innovative branding and packaging design ideas to help food and beverage companies connect with consumers in fresh and exciting ways
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