Beauty supplements are added into beverages as a means to boost rejuvenation
Implications - Seeking ways to enhance beauty rituals, consumers are turning to food and beverages that feature unique replenishing ingredients. Helping to rejuvenate the skin and reduce signs of aging, these products are integrating unconventional ingredients like collagen to not only boost well-being, but also offer an alternative method of maintaining one's health.
Workshop Question - What youthful strategies could you infuse your brand with to create a new perspective for consumers?
Trend Themes
1. Nutricosmetics - Cosmetic companies are creating pharmaceutical quality supplements for targeted complexion issues to address consumer resurgence in natural, science-informed beauty solutions.
2. Internal Beauty Supplements - Beauty companies are producing drinks and tonics infused with uncommon ingredients, like collagen and Moringa, to rejuvenate the skin, boost well-being, and reduce signs of aging.
3. Botanical Flavors - Companies are offering fruit-flavored and rose water beverages as a satisfying way for people to discover new flavor combinations while embracing the ancient practice of consuming rose water for health and beauty benefits.
Industry Implications
1. Cosmetics - Cosmetic businesses can leverage nutricosmetics to offer professional-grade skincare and science-informed beauty solutions for targeted complexion issues.
2. Beauty & Wellness - Beauty and wellness companies can cater to consumers looking for internal beauty supplements that rejuvenate the skin and reduce signs of aging, while addressing overall well-being.
3. Beverage - Beverage businesses can tap into the trend of botanical flavors, fruit-flavored and rose water beverages, to offer new flavor combinations and health benefits to consumers.
