Gamified apps fall second to analog motivators to organize thoughts
Implications - Though there are tons of gamified apps to help boost productivity, studies show that physically writing and recording schedules creates a stronger sense of accountability. This accountability is more important now than ever for consumers, as to-do lists are longer and society is moving at a faster pace. Ironically, this calls for a more personal, thorough and antiquated approach to productivity.
Workshop Question - How can your brand use the benefits of traditional approaches in its area of expertise and adapt them to modern day lifestyles?
Trend Themes
1. Analog Productivity Tools - With studies showing that physically writing and recording schedules creates a stronger sense of accountability, there is a growing trend towards using analog productivity tools such as planners and notebooks.
2. All-in-one Planners - All-in-one planners are becoming increasingly popular as they compile different organizational needs into one easy-to-use format.
3. Goal-oriented Journals - Goal-oriented journals and planners are gaining popularity as they encourage users to focus on their goals and track their progress in a systematic way.
Industry Implications
1. Stationery - With a growing interest in analog productivity tools, there are opportunities for the stationery industry to create innovative products that meet the needs of consumers.
2. Personal Productivity - There is a growing industry around personal productivity and time management, which encompasses apps, books, and other tools.
3. Crowdfunding - The popularity of all-in-one planners and productivity tools has led to successful crowdfunding campaigns and presents opportunities for new products to enter the market.
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Date Range:
Nov 14 — Jan 16
Trending:
Warm
Consumer Insight Topics:
