Kids turn to online apps and digital tools for imaginative exploration
Implications - Moving beyond pen and paper, kids are turning to online tools and apps for a more streamlined form of creative expression. Realizing the ever-increasing use of technology among kids, brands are leveraging the power of digital engagement to not only interact with children in an approachable manner, but also create a more convenient way for young consumers to expand their creative minds.
Workshop Question - How can your brand increase digital literacy with your consumers?
Trend Themes
1. Digital Creativity for Kids - Kids' creativity is being fostered and enhanced with digital tools and apps.
2. Augmented Reality (AR) Coloring Books - AR coloring books combine the traditional coloring book with a mobile app that makes the finished product 3D.
3. Interactive Play Apps and Devices - Brands are creating imaginative play apps and devices that combine physical toys with technology to promote learning and engagement.
Industry Implications
1. Toy Industry - Toys are evolving with the use of technology, incorporating features like AR technology, digital tracing, and colorful play tablets.
2. Education Technology Industry - Digital learning tools are becoming more prevalent, opening up new opportunities for students to engage with educational content.
3. Media Industry - Media companies like Disney are partnering with brands to create innovative experiences that engage younger audiences.
5 Featured, 40 Examples:
162,274 Total Clicks
Date Range:
Jul 15 — Jan 16
Trending:
Warm
Consumer Insight Topics:
