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Elitist Analog

The novelty of low-tech translates into prestige to establish individualism

Implications - Rarity has always been tied to exclusivity, and exclusivity to prestige. As society becomes wholly digitized, analog items -- such as notebooks or record players -- become symbols of elitism. Contemporary, high-end design drives this point home, adding fuel to the divergent fire of a tech backlash.
Workshop Question - What can you tweak about your product or experience to communicate more of a sense of prestige?
Trend Themes
1. Analog Elitism - As society becomes wholly digitized, analog items become symbols of elitism, creating opportunities for contemporary, high-end designs.
2. Hyperconnectivity Reaction - Consumers are reacting against hyperconnectivity and are seeking a balance between their digital and analog lives, leading to the creation of smart analog products.
3. Return to Luxury Writing - The backlash against impersonal digital communication has led to a resurgence of luxury writing items such as pens, typewriters, and pen holders.
Industry Implications
1. Luxury Stationery - Luxury writing instruments, paper, and accessories offer opportunities for high-end, handcrafted designs that appeal to consumers seeking a return to the art of handwriting.
2. Smart Analog Technology - Smart analog items, such as clocks and notebooks, that address the issues of hyperconnectivity offer opportunities for designers to create products that balance modern technology with traditional design.
3. Home Decor and Wellness - Products that blend technology with the natural world, such as salt lamps and nature-inspired designs, offer opportunities for designers to create stylish and healthy home decor and wellness products.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
276,816 Total Clicks
Date Range:
Jun 15 — Feb 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Soft Handmade Tablet Cases
Soft Handmade Tablet Cases
The DFRshop Felt and Leather iPad Cover Features Ample Storage Space
The DFRshop Felt and Leather iPad Cover is handmade from soft materials to not only provide protection for your device, but feel cozy in-hand. Aside from just holding a traditional Apple iPad or... MORE
Vertical Vinyl Players
Vertical Vinyl Players
The Floating Record Aligns Vinyl Records Vertically
The Floating Record is a record player that truly treats vinyl records as works of art—above and beyond the musical wonders that they may contain. Whilst vinyl players usually feature the... MORE
Rare Oak Pen Holders
Rare Oak Pen Holders
This Luxury Handcrafted Pen Case is Made Out of 5,300-Year-Old Bog Oak
This rare oak pen case is the ultimate in luxury desk accessories. The imposing pen case is lovingly handcrafted out of rare, 5,300-year-old bog oak. The dark, unusual wood is complemented by... MORE
Retro Coffee Grinders
Retro Coffee Grinders
The Ceramic Burr Manual Coffee Grinder Provides Perfect Results Every Time
You don’t need a fancy electric grinder to get perfect grinds because the Ceramic Burr Manual Coffee Grinder will provide users with the optimal analog means of getting grounds to the perfect... MORE
Notifying Smart Clocks
Notifying Smart Clocks
This Smart Wall Clock Design Addresses Hyperconnectivity Problems in Users
This smart wall clock design was created for people who are too attached to their smart phones and have an issue with hyperconnectivity. Currently in beta, the Smart Clock by Ingrein Design has a... MORE
Analog Dial Timepieces
Analog Dial Timepieces
The V02MKII Minimalist Watch Features an Unusual Square Shape
The V02MKII timepieces by Swedish retailer VOID watches diverge from the current wave of digital design to offer a simple analog dial that focuses on presentation rather than tech features. The... MORE
play_circle_filledApp-Connected Salt Lamps
App-Connected Salt Lamps
The 'Zencube' is a Stylish and Healthy Home Accessory
Zencube is the world’s first smart Himalayan salt lamp. Not only can you change the color of the lamp via your smartphone, you can bask in the beautiful glow of nature. It’s the best of the... MORE

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