Healthy Cookies from WhoNu? Reimagine Consumer Favorites
Laura McQuarrie — November 6, 2015 — Lifestyle
References: whonucookies & popsugar
While the treats from WhoNu? Cookies may resemble Oreo and Chips Ahoy products, these healthy cookies have been specifically put together with nutrition in mind.
As well as being flavorful and familiar, a serving of three cookies provides an ample amount of Vitamins A, B12, C, D and E, in addition to other nutrients. As compared to other foods, it's estimated that the cookies have about as much fiber as a bowl of oatmeal, the same amount of iron as a cup of spinach and about the same calcium as in a glass of milk.
Just like these "nutrition-rich cookies," consumers are seeking fortified snacks and beverages are make it easy to satisfy nutritional requirements and a sweet tooth in one.
As well as being flavorful and familiar, a serving of three cookies provides an ample amount of Vitamins A, B12, C, D and E, in addition to other nutrients. As compared to other foods, it's estimated that the cookies have about as much fiber as a bowl of oatmeal, the same amount of iron as a cup of spinach and about the same calcium as in a glass of milk.
Just like these "nutrition-rich cookies," consumers are seeking fortified snacks and beverages are make it easy to satisfy nutritional requirements and a sweet tooth in one.
Trend Themes
1. Healthy Cookies - Disruptive innovation opportunity: Develop innovative types of healthy cookies that combine nutrition with familiar flavors.
2. Fortified Snacks - Disruptive innovation opportunity: Create snacks that are fortified with essential vitamins and minerals while still being delicious and satisfying.
3. Functional Beverages - Disruptive innovation opportunity: Produce beverages that not only quench thirst but also provide necessary nutrients and promote overall health.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Reinvent the food and beverage industry by offering healthier alternatives with added nutritional benefits.
2. Health and Wellness - Disruptive innovation opportunity: Integrate nutrition into health and wellness industries by creating products that cater to both physical and nutritional needs.
3. Snack Food - Disruptive innovation opportunity: Revolutionize the snack food industry by developing nutritious and tasty snacks that go beyond traditional offerings.
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