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Reactive Play

Kids' toys evolve to include sensor-integrated technology

Implications - No longer reserved for tech-minded adults, sensor technology is being integrated into kids' toys and activities to add a heightened level of experience. Allowing the opportunity to connect different devices and even monitor physical traits and attributes, these products speak to not only a need for increased tech integration, but more intuitive forms of play as well.
Workshop Question - How will your brand resonate with the new generation of digital natives?
Trend Themes
1. Sensor-integrated Technology - Integrating sensor technology into kids' toys and activities to add a heightened level of experience, promoting both increased tech integration and more intuitive forms of play.
2. App-connected Educational Tools - Educational toys and tools for children that can be connected to mobile devices to help children learn about technology in a fun and interactive way, promoting early childhood development.
3. DIY Self-driving Toys - DIY construction sets for children that allow them to create their own miniature self-driving vehicles and other STEM-related projects, promoting art/design, engineering, math, science and technology education.
Industry Implications
1. Education - Educational institutions and services can use sensor-integrated technology and app-connected educational toys to promote early childhood development through the use of technology.
2. Toys - Toy companies can create innovative products that incorporate sensor technology and physical play to create a heightened level of experience for children.
3. Tech Hardware - Tech hardware companies can create self-driving and sensor-embedded toys for kids that help in cognitive development while also being cost-effective and affordable.
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
225,780 Total Clicks
Date Range:
Oct 15 — Mar 16
Trending:
Mild
Consumer Insight Topics:

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