Targeting males, packaging designs turn to blunt macho aesthetics
Implications - Unabashedly targeting the demographic, brands are turning to overt masculine aesthetics to connect with male consumers. Referencing things like facial hair and outdoor activities, these branding examples feature aesthetics that consumers, particularly males, can relate to, helping to foster a deeper consumer-brand relationship.
Trend Themes
1. Macho Aesthetics - Brands are using overt masculine aesthetics to connect with male consumers, fostering a deeper consumer-brand relationship.
2. Hipster Parlor - Barbershops and tattoo parlors are rebranding to appeal to both hipsters and gentleman with a suave new identity.
3. Brutish Branding - Food and beverage companies are creating packaging that channels the brand's brutish, macho imagery.
Industry Implications
1. Food and Beverage - Packaging designs in the food and beverage industry are becoming more overtly masculine to appeal to male consumers.
2. Fashion and Accessories - Men's accessory companies are using classic and minimal packaging designs that allow their products to be the centerpiece.
3. Barbershops and Tattoo Parlors - Barbershops and tattoo parlors are redesigning their identities to appeal to hipsters and gentlemen.
