Consumers opt for goods that are obviously eco-friendly, recycled or vegan
Implications - While the traditional aesthetic with eco goods was to make it look good enough to pass it as a non-eco alternative, consumers are becoming drawn to items that are clearly recycled. This shift moves an otherwise niche market into the mainstream for mass consumer appeal.
Trend Themes
1. Obvious Eco-friendly Goods - Consumers are becoming drawn to items that are clearly recycled or made from sustainable materials.
2. Upcycling - There has been a rise in demand for desirable products made from waste or unusable materials such as recycled tires, fire hoses, and hotel linens.
3. Donation-driven Fashion - The incorporation of donation features into promotional products allows consumers to give back and shop at the same time.
Industry Implications
1. Fashion - Sustainable fashion is driving innovation in the fashion industry.
2. Environmental Protection and Remediation - An increase in demand for waste-reduction is driving innovation in environmental protection and remediation industries.
3. Non-profit Organizations - Donation-driven promotional products are driving innovation in the non-profit industry by providing unique ways for people to give back.
6 Featured, 52 Examples:
778,108 Total Clicks
Date Range:
Oct 13 — Aug 14
Trending:
Warm
Consumer Insight Topics:
