Root Bizzle's Tie of the Month Club Delivers Style
Laura McQuarrie — February 5, 2014 — Fashion
References: rootbizzle & rootbizzle
Root Bizzle is a tie of the month club that helps keep men always looking snappy. The subscription service offers three different packages: classic business ties suitable for the working world, skinny ties for those with an eye for style and whimsical ties with a focus on fun colors and patterns.
Getting started with Root Bizzle is as simple as choosing a style and a subscription plan and before you know it, you’ll have a new 100% silk tie at the end of every month. Root Bizzle offers subscriptions that range from $20 - $25, available in monthly, three and six month plans.
Root Bizzle was founded by a group of “grabatologists,” or tie collectors with keen eyes for high-quality ties. Now, the tie collectors are helping others to expand the tie collections in their closets.
Getting started with Root Bizzle is as simple as choosing a style and a subscription plan and before you know it, you’ll have a new 100% silk tie at the end of every month. Root Bizzle offers subscriptions that range from $20 - $25, available in monthly, three and six month plans.
Root Bizzle was founded by a group of “grabatologists,” or tie collectors with keen eyes for high-quality ties. Now, the tie collectors are helping others to expand the tie collections in their closets.
Trend Themes
1. Subscription Services - There is an opportunity to create subscription services for other fashion accessories like belts, socks, or hats.
2. Customization - Allowing customers to personalize their tie designs could lead to a disruptive innovation opportunity in the tie industry.
3. Sustainable Materials - Switching to eco-friendly tie materials, such as recycled polyester, could appeal to environmentally-conscious customers and differentiate a brand in the market.
Industry Implications
1. Fashion - The fashion industry could take advantage of the subscription service model and offer it to other clothing items like socks, underwear, or jewelry.
2. Retail - Retailers can leverage customization technology to personalize their products for customers, such as custom suits or dresses.
3. Sustainability - Companies looking to reduce their environmental impact can invest in sustainable materials for their products, like recycled fibers for textiles.
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