South Lawn Beer Packaging Appeals with its Sophistication and Variety
Amelia Roblin — March 21, 2013 — Pop Culture
References: behance.net & packagingoftheworld
There is so much about South Lawn Beer packaging that makes the product look appealing. The concept was created as a sampler that will be given away at White House events, featuring a scrumptious assortment of beverages what are produced around the president's residence.
Designer Kate Allaire chose to bottle the ales and lagers within frosted glass, presenting a refined and soft image and assuming a delicious chilled look. The vessels are transparent enough to reveal the gorgeous colors of the four different types of beer in tasty yellow, brown, red and black.
Combining one of each variety, South Lawn Beer packaging comprises a slim box that connects only to the caps and spaces the bottles neatly. The clean text on this is complemented by the crisp and iconic logos below.
Designer Kate Allaire chose to bottle the ales and lagers within frosted glass, presenting a refined and soft image and assuming a delicious chilled look. The vessels are transparent enough to reveal the gorgeous colors of the four different types of beer in tasty yellow, brown, red and black.
Combining one of each variety, South Lawn Beer packaging comprises a slim box that connects only to the caps and spaces the bottles neatly. The clean text on this is complemented by the crisp and iconic logos below.
Trend Themes
1. Craft Beer Packaging - Craft breweries can disrupt the traditional beer market by investing in unique and sophisticated packaging designs that create a memorable and eye-catching experience for consumers.
2. Event-specific Products - Brands can capitalize on cultural events and partnerships by creating limited edition products that appeal to a specific audience and generate buzz around their brand.
3. Transparent Packaging - Using transparent packaging designs can help brands showcase the quality and authenticity of their products, while also fostering a sense of transparency and trust with consumers.
Industry Implications
1. Craft Beer - Craft breweries can differentiate themselves from larger beer brands and create a distinct brand identity by investing in unique and sophisticated packaging designs that appeal to consumers.
2. Event Planning - Brands that specialize in event planning or marketing can partner with organizations and create limited edition products that appeal to a specific audience and generate buzz around both brands.
3. Food and Beverage - Food and beverage companies can capitalize on the trend of transparent packaging designs to showcase the quality and authenticity of their products, while also differentiating themselves from competitors.
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