Tiny Empire’s Branding Techniques are Hipster
Farida Helmy — February 12, 2014 — Lifestyle
References: javaslehnstudio & thedsgnblog
Making juice and organic treats appealing is only doable with the correct branding techniques.
Take Tiny Empire as an example. This brand new cold-pressed juice bar in Brooklyn uses its alluring branding techniques to convey simplicity and goodness as the main factor of what made their juice special, and it worked.
Playing on contradictions, Tiny Empire identifies itself as a small-batch juice joint that pushes New Yorkers to be healthy, and actually enjoy it.
Designed by multidisciplinary design firm Javas Lehn Studio in New York City, the Tiny Empire branding merges traditional design with eclectic and fun visuals to create a very distinct style. By focusing on their identity of making small batches of raw, organic and unpasteurized juices, Tiny Empire’s branding techniques are spot on when it comes to mixing health, hipster style and flavor.
Take Tiny Empire as an example. This brand new cold-pressed juice bar in Brooklyn uses its alluring branding techniques to convey simplicity and goodness as the main factor of what made their juice special, and it worked.
Playing on contradictions, Tiny Empire identifies itself as a small-batch juice joint that pushes New Yorkers to be healthy, and actually enjoy it.
Designed by multidisciplinary design firm Javas Lehn Studio in New York City, the Tiny Empire branding merges traditional design with eclectic and fun visuals to create a very distinct style. By focusing on their identity of making small batches of raw, organic and unpasteurized juices, Tiny Empire’s branding techniques are spot on when it comes to mixing health, hipster style and flavor.
Trend Themes
1. Contradictory Branding - Exploring the use of contradictions in branding for a unique and distinct style.
2. Hipster Branding Techniques - The use of eclectic and fun visuals to appeal to the hipster market.
3. Simplicity and Goodness - Branding techniques that convey the simplicity and goodness of organic products.
Industry Implications
1. Cold-pressed Juice - Opportunities to differentiate through branding in the competitive cold-pressed juice market.
2. Organic Food - Using branding techniques to appeal to health-conscious consumers in the organic food industry.
3. Design - Exploring the use of traditional design elements with eclectic and fun visuals to create distinct branding styles.
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