Equator Design Beer Packaging is All About Texture and Tactility
Amelia Roblin — December 12, 2012 — Marketing
References: equator-design & packagingoftheworld
Your fingertips will have to help you read Equator Design Beer packaging because absolutely no ink was applied in its manufacturing. A local Sydney printing press was used to stamp the elegant logos onto the labels of the beer bottles, made from thick card stock and quite inviting to touch.
The Equator Design Consultants team hoped to literally "make an impression" on its clients through the thoughtful and adventurous process of brewing their own pale ale in-office and gifting them out. Mark Grey is responsible for the scrumptious pun that's been worked into the brand identity of the special beverage.
To complete the high quality and artisan appeal of Equator Design Beer packaging, manager Peter Bradley crafted beautiful crates from rich Australian wood.
The Equator Design Consultants team hoped to literally "make an impression" on its clients through the thoughtful and adventurous process of brewing their own pale ale in-office and gifting them out. Mark Grey is responsible for the scrumptious pun that's been worked into the brand identity of the special beverage.
To complete the high quality and artisan appeal of Equator Design Beer packaging, manager Peter Bradley crafted beautiful crates from rich Australian wood.
Trend Themes
1. Tactile Packaging - Opportunity to innovate in the packaging industry by exploring texture as an alternative to ink-based printing.
2. In-house Brewing - Opportunity to integrate in-office brewing into the branding and marketing strategy for companies in the food and beverage industry.
3. Handcrafted Branding - Opportunity to enhance brand identity and appeal by incorporating unique, handcrafted elements into packaging and marketing materials.
Industry Implications
1. Packaging - Companies in the packaging industry can explore alternative ways, like tactile printing, to create unique and visually appealing packaging for their clients.
2. Food and Beverage - Companies in the food and beverage industry can integrate in-house brewing into their branding and marketing strategies to create a unique selling proposition for their products.
3. Marketing and Advertising - Opportunity for companies in the marketing and advertising industry to incorporate handcrafted elements, like custom-crafted crates, into their clients' branding strategies to enhance their appeal and brand identity.
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