The Louisville Vegan Jerky Co.'s Snacks Provide Protein Sans Meat
Laura McQuarrie — March 4, 2015 — Lifestyle
References: louisvilleveganjerkycompany & packagingoftheworld
Sriracha Maple, Bourbon Smoked Chipotle and Sesame Teriyaki are a few of the meat-free flavors offered through the Louisville Vegan Jerky Co. Although the high-protein snacks have have obvious appeal to non-meat eaters, the snacks have also caught the eyes of many meat eaters too. With 12 grams of protein per bag that's free of gluten and soy, it's no wonder the product has such widespread popularity.
While the meat-free element of the jerky naturally makes this product a standout in a market saturated with meat snacks, the Louisville Vegan Jerky Co. developed packaging to make it unmissable. Taking inspiration from traditional apothecaries, the bright, urban and vibrant designs carry just the right amount of oldschool charm to create an authentic, artisan vibe that doesn't exclude those who like to eat meat.
While the meat-free element of the jerky naturally makes this product a standout in a market saturated with meat snacks, the Louisville Vegan Jerky Co. developed packaging to make it unmissable. Taking inspiration from traditional apothecaries, the bright, urban and vibrant designs carry just the right amount of oldschool charm to create an authentic, artisan vibe that doesn't exclude those who like to eat meat.
Trend Themes
1. Meat-free Snacks - Opportunity to cater to the growing demand for plant-based protein alternatives in the snacking industry.
2. Creative Packaging - Opportunity to differentiate products through unique and eye-catching packaging designs that appeal to consumers.
3. Hybrid Market Appeal - Opportunity to target both non-meat eaters and meat eaters by offering high-protein snacks that are gluten and soy-free.
Industry Implications
1. Snack Industry - The snack industry can explore new meat-free snack options to cater to the increasing demand for plant-based alternatives.
2. Packaging Industry - The packaging industry has an opportunity to collaborate with food brands to develop innovative and attractive packaging designs for food products.
3. Food Industry - The food industry can tap into the hybrid market appeal trend by creating high-protein snacks that cater to both vegetarian and non-vegetarian consumers.
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