Offering a fun, eco alternative, brands focus on use after consumption
Implications - A product design that is too disposable is being panned by consumers for the harsh effect it can have on the environment, which has resulted in packaging designed for a second use or purpose. This shift appeals to the eco-friendly consumer, but also those interested in novel product design and function.
Trend Themes
1. Sustainable Packaging - Brands are creating reusable packaging in response to consumer demand for more eco-friendly products.
2. Novel Product Design - Packaging designed for a second use or purpose appeals to consumers interested in unique and creative product design.
3. Eliminating Single-use Containers - Reusable take-out container services are being developed to replace single-use containers and create a waste-free dining experience.
Industry Implications
1. Packaging Industry - The shift towards sustainable and reusable packaging presents an opportunity for companies to innovate and design new products.
2. Food and Beverage Industry - Restaurants and food companies can adopt reusable packaging and take-out container services to reduce waste and appeal to eco-conscious consumers.
3. Fashion and Footwear Industry - Fashion brands can create packaging that serves a second purpose, such as the Cross Shoe packaging which doubles as a lunchbox, to create a unique and sustainable brand identity.
