The Kickstarter-Launched Savage Jerky Co Boasts Ferocious Branding
Rebecca Byers — March 26, 2015 — Lifestyle
References: savagejerky & thedieline
Based in rural Georgia, Savage Jerky Co is a newly launched venture offering high quality small batch jerky in a selection of unexpected flavors. A Kickstarter success story, Savage teamed up with graphic designer Connary Fagen to create a range of packaging for the jerky that channeled the brand's brutish, macho imagery.
The result is a sleek black and white packaging design that uses brightly colored font to denote the flavor. Delicious flavors in the Savage Jerky Co line include Sriracha bacon, ghost pepper buffalo, mojo jalapeno and sweet Sriracha BBQ.
The hand-crafted jerky packaging also boasts a helpful color-coded heat gauge so that navigating the supremely spicy selections a little less terrifying than it needs to be.
The result is a sleek black and white packaging design that uses brightly colored font to denote the flavor. Delicious flavors in the Savage Jerky Co line include Sriracha bacon, ghost pepper buffalo, mojo jalapeno and sweet Sriracha BBQ.
The hand-crafted jerky packaging also boasts a helpful color-coded heat gauge so that navigating the supremely spicy selections a little less terrifying than it needs to be.
Trend Themes
1. Artisanal Jerky - Opportunity for creating high-quality, small-batch jerky with unique flavors and sleek packaging.
2. Brutish Branding - Potential for developing branding that embodies a bold, macho image to attract a specific target audience.
3. Color-coded Packaging - Innovation opportunity for incorporating color-coded elements to enhance customer experience and simplify product selection.
Industry Implications
1. Food & Beverage - Chance for companies to enter the artisanal jerky market and offer unique flavor profiles and branding strategies.
2. Graphic Design - Demand for graphic designers to collaborate with food companies in creating visually appealing packaging that aligns with brand image.
3. Spicy Food - Opportunity to explore the growing market of spicy food products and innovative ways to incorporate heat indicators in packaging design.
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