The Aloye x Wong Wong Brasil Capsule Collection Celebrates Soccer
Jana Pijak — May 5, 2014 — Lifestyle
References: aloye.jp & fuckingyoung.es
In anticipation of the coming world cup tournament, the Aloye x Wong Wong “Brasil” capsule collection celebrates the iconic soccer event in a way that is both minimalist and understated.
ALOYE have collaborated with WONG WONG for an exclusive line of World Cup themed t-shirts that represent winning counties from the past eight tournaments. Taking inspiration from the countries' international team jerseys, the Aloye x Wong Wong “Brasil” capsule collection simplifies the uniforms of Argentina, Brazil, England, France, Germany, Italy, Spain and Uruguay.
Embroidered stars are showcased above each t-shirt pocket, signifying the number of titles each nation has won. In addition to past World Cup winners, the 10 piece t-shirt line also includes shirts for Japan, the home country of
ALOYE and USA, the home nation of WONG WONG.
ALOYE have collaborated with WONG WONG for an exclusive line of World Cup themed t-shirts that represent winning counties from the past eight tournaments. Taking inspiration from the countries' international team jerseys, the Aloye x Wong Wong “Brasil” capsule collection simplifies the uniforms of Argentina, Brazil, England, France, Germany, Italy, Spain and Uruguay.
Embroidered stars are showcased above each t-shirt pocket, signifying the number of titles each nation has won. In addition to past World Cup winners, the 10 piece t-shirt line also includes shirts for Japan, the home country of
ALOYE and USA, the home nation of WONG WONG.
Trend Themes
1. Minimalist World Cup Fashion - Opportunity for brands to create simplistic and sophisticated World Cup-themed apparel for fans and enthusiasts.
2. Celebrating Soccer History - Innovative capsule collections that commemorate past World Cup winners and countries can be designed.
3. Embroidery as a Design Element - Embroidered elements like stars can be incorporated into design to reflect the history and achievements of teams and countries.
Industry Implications
1. Fashion Industry - Fashion brands can create simple yet stylish World Cup-themed collections for soccer enthusiasts.
2. Sports Apparel Industry - Opportunity for companies to create innovative collections that celebrate the history and achievements of countries and teams.
3. Embroidery Industry - Embroidery businesses can work with apparel companies to create unique designs that incorporate embroidered elements like stars to commemorate sports achievements.
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