Mountain America's Alligator Jerky Will Appeal to Eclectic Carnivores
Jana Pijak — January 7, 2015 — Lifestyle
References: mountainamericajerky & mountainamericajerky
Mountain America is known for their range of artisan dried meat snacks and their alligator jerky is no exception. Specializing in traditional, exotic and bold flavors, the brand creates an organic protein snack that is created from 100% alligator meat.
While competitors are known to use sausage-based substitutes, this solid meat product is made with alligator tenderloin that is low in calories and fat. Though not a traditional carnivore favorite, alligator meat is known for its lean properties and is a healthier alternative to most other animal bi-products.
In addition to being a healthy protein option, Mountain America's alligator jerky features no MSG additives, hormone fillers or preservatives that can be found in other dried meat snacks on the market.
While competitors are known to use sausage-based substitutes, this solid meat product is made with alligator tenderloin that is low in calories and fat. Though not a traditional carnivore favorite, alligator meat is known for its lean properties and is a healthier alternative to most other animal bi-products.
In addition to being a healthy protein option, Mountain America's alligator jerky features no MSG additives, hormone fillers or preservatives that can be found in other dried meat snacks on the market.
Trend Themes
1. Exotic Dried Meat Snacks - The trend of offering exotic dried meat snacks opens up opportunities for brands to cater to adventurous and eclectic carnivores with unique flavors and ingredients.
2. Healthier Protein Alternatives - The trend of offering healthier protein alternatives presents disruptive innovation opportunities for brands to create low-calorie and low-fat meat products that appeal to health-conscious consumers.
3. Clean Label Meat Snacks - The trend of clean label meat snacks creates opportunities for brands to differentiate themselves by offering products that are free from additives, fillers, and preservatives.
Industry Implications
1. Artisan Snack Foods - The artisan snack foods industry can capitalize on the trend of exotic dried meat snacks by introducing innovative flavor profiles and using a variety of unconventional meats.
2. Health Food and Wellness - The health food and wellness industry can leverage the trend of offering healthier protein alternatives by developing products made from lean meats that are appealing to fitness enthusiasts and individuals watching their calorie and fat intake.
3. Natural and Organic Meat Products - The natural and organic meat products industry can tap into the trend of clean label meat snacks by promoting their products as being free from artificial additives and preservatives, appealing to consumers seeking clean and transparent food options.
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