This New Co-op Brewery Branding is Bold, Friendly and Unique
Farida Helmy — February 26, 2014 — Lifestyle
References: littleco & designworklife
Minneapolis design firm Little has recently created a creative and visually appealing brewery branding identity for Fair State Brewing Cooperative that just works.
As Minnesota’s first cooperative brewery, the Fair State Brewing Cooperative wanted to make a bang with its bold and very colorful infinity-inspired brewery branding identity to portray the co-op's focus on producing exquisitely crafted beer and building a strong sense of community.
"Inspired by this passion, we are developing a unique brand position, naming, identity system, website, packaging and merchandise that reflect the brewery’s one-for-all feel. At the heart of the identity is the iconic “infinity beer”, which speaks to the unending connection between brewer and community and the joy to be found in a collective perspective," says the design team at Little.
As Minnesota’s first cooperative brewery, the Fair State Brewing Cooperative wanted to make a bang with its bold and very colorful infinity-inspired brewery branding identity to portray the co-op's focus on producing exquisitely crafted beer and building a strong sense of community.
"Inspired by this passion, we are developing a unique brand position, naming, identity system, website, packaging and merchandise that reflect the brewery’s one-for-all feel. At the heart of the identity is the iconic “infinity beer”, which speaks to the unending connection between brewer and community and the joy to be found in a collective perspective," says the design team at Little.
Trend Themes
1. Bold Brewery Branding - Unconventional and visually stunning brewery branding that stands out in a crowded market.
2. Community-centric Branding - Branding that emphasizes the sense of community and connection between brewer and consumers.
3. Infinity-inspired Design - Creative use of the infinity symbol in branding to represent the endless possibilities and connections in the brewery's products and community.
Industry Implications
1. Craft Beer - Craft breweries can explore unconventional branding strategies to differentiate themselves and connect with consumers on a deeper level.
2. Graphic Design - Graphic designers can take inspiration from this bold and visually appealing brewery branding project to create impactful and unique designs for their clients.
3. Cooperative Businesses - Cooperative businesses can adopt community-centric branding to reinforce their values and build a strong sense of loyalty among their members.
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