7 Diamonds Takes Florals Prints to the High Seas
Shawn Stolfus — April 18, 2014 — Luxury
This season, 7 Diamonds Clothing Co. takes it's Spring/Summer prints on a nautical trip in California.
The brand added some new print styling to its already premium, high-quality shirts and other goods. An attention to detail has always been its forte and seems to ring true in this photo shoot. For this campaign, 7 Diamonds used models Chris Brown, Sterling Folkestad and Rachel Moore to represent the brands move towards a younger demographic.
Adding great views, a vintage boat and some great photography makes this a great shoot. Even though it is not quite summer, this campaign is sure to put you into the summer mood!
Learn more about the brand at 7diamonds.com.
The brand added some new print styling to its already premium, high-quality shirts and other goods. An attention to detail has always been its forte and seems to ring true in this photo shoot. For this campaign, 7 Diamonds used models Chris Brown, Sterling Folkestad and Rachel Moore to represent the brands move towards a younger demographic.
Adding great views, a vintage boat and some great photography makes this a great shoot. Even though it is not quite summer, this campaign is sure to put you into the summer mood!
Learn more about the brand at 7diamonds.com.
Trend Themes
1. Nautical Prints - Opportunity for fashion brands to incorporate nautical-inspired prints into their collections, appealing to consumers seeking a maritime aesthetic.
2. Premium Menswear - Potential for clothing companies to focus on creating high-quality, detailed menswear items that appeal to a younger demographic.
3. Summer-inspired Campaigns - Chance for brands to create photo shoots and campaigns that evoke a summer mood, even outside of the summer season.
Industry Implications
1. Fashion - Fashion industry can explore the use of nautical prints and premium menswear to attract new customers and stand out in the market.
2. Photography - Photography industry can offer services centered around creating summer-inspired campaigns for brands, maximizing the use of great views and aesthetics.
3. Marketing - Marketing professionals can leverage the potential of summer-themed campaigns to create engaging advertising strategies that resonate with consumers.
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