A Cake Commissioned by Heathrow Express Replicates a Real Train
Alexander Lam — June 26, 2013 — Lifestyle
References: misscakehead.wordpress & laughingsquid
Turning trains delicious, culinary artists at Miss Cakehead and Eat Your Heart Out created a life size train cake for the Heathrow Express. The giant cake was commissioned for the 15 year anniversary of the train service. The cake artists created the gargantuan cake in London, England's Paddington Station so that people passing through the terminal could see the culinary masterpiece.
The team of cake designers and chefs stayed true to the original trains and made the replica to be approximately the same height. In addition, the Heathrow Express cake was made to be four meters long. Over the course of 30 hours, the team tirelessly used various powertools to construct the baked locomotive.
In addition to the giant cake, the team created five mini train cakes. The cakes were sent to press members to promote the event.
The team of cake designers and chefs stayed true to the original trains and made the replica to be approximately the same height. In addition, the Heathrow Express cake was made to be four meters long. Over the course of 30 hours, the team tirelessly used various powertools to construct the baked locomotive.
In addition to the giant cake, the team created five mini train cakes. The cakes were sent to press members to promote the event.
Trend Themes
1. Edible Sculptures - Culinary artists create life-sized edible sculptures, providing opportunities for innovative food design for special events and celebrations.
2. Culinary Tourism - Edible structures and art installations make for exciting culinary tourism destinations and marketing opportunities for businesses.
3. Food as Art - Food is increasingly being viewed as more than just sustenance and is being transformed into artistic expressions, offering opportunities for businesses to capitalize on the trend.
Industry Implications
1. Hospitality - Hotels and event spaces can offer unique and memorable experiences for guests by commissioning edible sculptures as centerpieces or marketing promotions.
2. Food and Beverage - Restaurants and specialty food shops can capitalize on the trend of food as art by featuring visually stunning and Instagram-worthy desserts and dishes.
3. Entertainment - Edible sculptures and installations can serve as attractions for museums, theme parks, and other entertainment venues looking to offer unique and experiential offerings.
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