The Porsche Blind Trade Lets Participants Roll the Dice
Michael Baxter — March 10, 2014 — Autos
References: porscheblindtrade.nl & psfk
Porsche Blind Trade is doing something that car dealers haven’t done before. This initiative allows users to make a blind leap of faith on a new, never-before-seen Porsche -- all it takes is the keys to their own cars.
Usually car dealers like to inform drivers and potential customers of exactly what they’re getting. A car is a large and usually very expensive purchase so gambling on it is generally a bad idea. Porsche is giving drivers some good incentive to gambling though with the Porsche Blind Trade.
The competition sees daring drivers giving in their cars for the chance to win a new and completely unannounced Porsche. Not everybody gets the Porsche, but for the lucky one who does, they receive a brand new luxury car model free of charge.
Usually car dealers like to inform drivers and potential customers of exactly what they’re getting. A car is a large and usually very expensive purchase so gambling on it is generally a bad idea. Porsche is giving drivers some good incentive to gambling though with the Porsche Blind Trade.
The competition sees daring drivers giving in their cars for the chance to win a new and completely unannounced Porsche. Not everybody gets the Porsche, but for the lucky one who does, they receive a brand new luxury car model free of charge.
Trend Themes
1. Gamified Car Swapping - The Porsche Blind Trade introduces a gamified approach to car swapping, creating excitement and incentivizing participants to take a chance.
2. Surprise Vehicle Releases - The blind leap of faith concept in the Porsche Blind Trade taps into the trend of surprise vehicle releases, creating anticipation and buzz among car enthusiasts.
3. Innovative Customer Incentives - Porsche's initiative showcases the trend of providing innovative customer incentives, using the opportunity to win a free luxury car as a way to engage and reward loyal customers.
Industry Implications
1. Automotive - The Porsche Blind Trade disrupts the traditional car dealership model, offering a unique car swapping experience that could attract a new customer base and increase brand loyalty.
2. Gaming - The gamification element in the Porsche Blind Trade presents potential opportunities for collaboration between the automotive and gaming industries, merging the thrill of chance with vehicle ownership.
3. Marketing - The surprise release and customer engagement strategy in the Porsche Blind Trade demonstrates innovative marketing tactics that can capture attention and generate buzz in the automotive industry.
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