The traditional latte is elevated with floral ingredients
Implications - The infusion of floral ingredients into lattes and coffees is on the rise, with small and large coffee brands alike offering variations of these beverages. This shift comes as consumers increasingly value craft consumption, with the use of botanicals also offering the added benefit of novelty for experiential foodies.
Workshop Question - How can your brand cater to consumers who value craft production?
Trend Themes
1. Floral Infusions - The infusion of floral ingredients into lattes and coffee beverages is gaining popularity among craft coffee consumers.
2. Fashionable Cafe Popups - Fashion and coffee collaborations offer opportunities for pop-up activations that cater to chic trendsetters.
3. Barrel-aged Coffee - In the same way that whiskey may be aged in wine barrels, coffee brands are offering barrel-aged cold brew to create a unique and subtle flavor profile.
Industry Implications
1. Beverage Industry - With consumers increasingly valuing craft consumption and novel experiences, the beverage industry can leverage floral, barrel-aged, and luxe coffee infusions to develop innovative products.
2. Fashion Industry - Collaborations between fashion and coffee brands present an opportunity for unique and trendy cafe pop-up activations that appeal to fashion-forward consumers.
3. Luxury Industry - Luxury coffee infusions, such as the $150 a cup 'Jose Alfredo' coffee, have disrupted the coffee industry, and offer opportunities for premiumization and differentiation.
