'Jose Alfredo' Coffee is Being Served at Three Melbourne-Based Cafes
Justin Lam — October 22, 2018 — Lifestyle
References: neoskosmos & luxurylaunches
Australia may not be known as a coffee capital but a few Melbourne cafes are now selling 'Jose Alfredo' coffee, an incredible brew with beans costing $5,000 per kilogram. Served across three Cafes in St Kilda, South Yarra and Abbotsford, this exclusive cup is often touted as one of the most lavish and distinct blends of fresh organic coffee. Every cup of Jose Alfredo coffee is served in a glass goblet and is often described as having floral and fruit flavors, with notes of lychee, passionfruit, cognac and cocoa.
Priced at $150 a cup, the luxe coffee is often compared to wine and can be as diverse and intricate. According to Martin Shaw, one of the owners of the three cafes, "While the world giggles at the outlandish concept that coffee can be diverse and special like literally any other consumer product, our drive to celebrate great farmers and their work endures.”
Priced at $150 a cup, the luxe coffee is often compared to wine and can be as diverse and intricate. According to Martin Shaw, one of the owners of the three cafes, "While the world giggles at the outlandish concept that coffee can be diverse and special like literally any other consumer product, our drive to celebrate great farmers and their work endures.”
Trend Themes
1. Luxe Coffee Experience - Creating an extravagant and unique coffee experience akin to wine tasting, offering floral and fruit flavors in a diverse and intricate blend.
2. High-end Coffee Blends - Developing exclusive coffee blends with premium beans that fetch premium prices due to their rarity and distinct flavors.
3. Celebrating Coffee Farmers - Emphasizing the importance of honoring and showcasing the work of great coffee farmers to elevate the coffee experience.
Industry Implications
1. Cafes - Cafes can explore offering high-end coffee experiences to cater to discerning customers seeking unique flavors and luxury experiences.
2. Coffee Bean Suppliers - Suppliers of premium coffee beans can capitalize on the demand for rare and distinct coffee blends by sourcing high-quality beans and partnering with cafes offering luxe coffee experiences.
3. Hospitality and Event Services - Hospitality and event service providers can incorporate the trend of luxurious coffee experiences into their offerings, providing unique and memorable experiences for customers.
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