The Merbabe Latte Features Nutritious Ingredients and a Playful Design
Mishal Omar — October 24, 2017 — Lifestyle
References: observer & shemazing.net
The Merbabe Latte was created by The End Brooklyn, a cafe known for its unusual beverages that are unique both visually, and in their formulation.
While the big brands coming out with similar fad drinks tend to pack their beverages with sugar and other unhealthy ingredients, the Merbabe Latte offers both nutrition and an Instagram-friendly aesthetic. The individual at The End who created the drink, Madeleine Murphy, stated that the beverage was made to be "empowering, fortifying, and nurturing for women's health" on a multitude of levels. Ingredients in the Merbabe Latte include marine collagen, schizandra berry, strawberry, dragon fruit, e3 live blue majik algae, golden flax crumble, vegan sprinkles and kelp flakes. The addition of kelp flakes helps women who are "dealing with fatigue or thyroid problems," which is due to the fact that they contain iodine.
This uniquely formulated beverage is ideally suited for health conscious consumers who are drawn to aesthetic-focused drinks.
While the big brands coming out with similar fad drinks tend to pack their beverages with sugar and other unhealthy ingredients, the Merbabe Latte offers both nutrition and an Instagram-friendly aesthetic. The individual at The End who created the drink, Madeleine Murphy, stated that the beverage was made to be "empowering, fortifying, and nurturing for women's health" on a multitude of levels. Ingredients in the Merbabe Latte include marine collagen, schizandra berry, strawberry, dragon fruit, e3 live blue majik algae, golden flax crumble, vegan sprinkles and kelp flakes. The addition of kelp flakes helps women who are "dealing with fatigue or thyroid problems," which is due to the fact that they contain iodine.
This uniquely formulated beverage is ideally suited for health conscious consumers who are drawn to aesthetic-focused drinks.
Trend Themes
1. Health-focused Beverages - The rise of health-conscious consumers has created a demand for beverages that not only taste good but also offer nutritional benefits.
2. Instagram-friendly Drinks - Consumers are increasingly seeking out visually appealing drinks that are 'Instagrammable' and provide a share-worthy experience.
3. Functional Ingredients - There is a growing trend of incorporating functional ingredients, such as marine collagen and schizandra berry, in beverages to cater to specific health needs.
Industry Implications
1. Cafes and Juice Bars - Cafes and juice bars can capitalize on the demand for health-focused beverages by offering unique and nutritious options like the Merbabe Latte.
2. Wellness and Fitness - The wellness and fitness industry can incorporate aesthetically pleasing and functional drinks into their offerings to attract health-conscious customers.
3. Food and Beverage Packaging - The demand for visually appealing drinks presents an opportunity for the food and beverage packaging industry to create innovative and eye-catching packaging designs.
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