'The Alley' in Toronto is Serving Fruit Tea in a Blood Bag for Halloween
Laura McQuarrie — October 23, 2017 — Lifestyle
'The Alley' is a popular bubble tea cafe in Toronto that is now serving blood bags for Halloween that are filled with red-colored fruit tea.
The Halloween drink called 'Antler DNA' is based off of the cafe's logo, which includes a deer's head, and is packaged in a plastic pouch with a straw and a space for one's name to be written—resembling some sort of twisted custom drink order. The limited-edition tea beverage will be exclusively available at The Alley until the end of the month.
As a tea cafe that incorporates inspiration from deers into its menu items, The Alley also serves other bubble tea beverages with what it calls "Deerioca," or tapioca pearls.
The Halloween drink called 'Antler DNA' is based off of the cafe's logo, which includes a deer's head, and is packaged in a plastic pouch with a straw and a space for one's name to be written—resembling some sort of twisted custom drink order. The limited-edition tea beverage will be exclusively available at The Alley until the end of the month.
As a tea cafe that incorporates inspiration from deers into its menu items, The Alley also serves other bubble tea beverages with what it calls "Deerioca," or tapioca pearls.
Trend Themes
1. Halloween-inspired Beverages - Opportunity for cafes to create new and unique Halloween-inspired beverages to attract customers during the holiday season.
2. Novelty Packaging - Incorporating novelty packaging, such as blood bags, into beverage service can appeal to younger audiences and increase sales.
3. Unusual Additions - Experimenting with unusual ingredients, like deer antlers in The Alley's menu, can set cafes apart and create new trends in the beverage industry.
Industry Implications
1. Beverage Industry - Innovation within the beverage industry can drive customer engagement and create new trends in a highly competitive marketplace.
2. Hospitality Industry - Level of customization to incorporate novelty packaging, like blood bags, and unusual additions, like the deer antlers, can be a valuable point-of-difference in the highly competitive hospitality industry.
3. Seasonal Marketing Industry - Creating Halloween-inspired beverages, such as The Alley's Antler DNA, can be a successful strategy for businesses within the seasonal marketing industry in terms of driving sales and creating customer engagement.
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