The New Starbucks Reserve Store is Open at the Brand's Seattle Headquarters
Justin Lam — February 28, 2018 — Business
References: starbucksreserve & grubstreet
The Starbucks Reserve store is the coffee giant's latest venture and has the brand exploring into the upscale food court craze. The first Reserve location recently opened in the brand's Seattle headquarters and is the first of a planned 1,000 similar locations. This new Starbucks Reserve store is essentially an open marketplace space that will offer the full suite of luxury-branded coffees and will also feature freshly baked foods, Italian-inspired bites and even cocktails. The current location in Seattle is a massive space that is currently offering exclusive drinks and features the first full in-house Princi Bakery.
The launch of this Starbucks Reserve marks the fifth Starbucks offshoot, following the success of the regular cafes, Reserve Roasteries, Reserve bars and express stores. This new iteration of store essentially combines all the elements Stabucks has used in previous locations and offers a large space in which customers can indulge in all things Starbucks.
Image Credit: Joshua Trujillo
The launch of this Starbucks Reserve marks the fifth Starbucks offshoot, following the success of the regular cafes, Reserve Roasteries, Reserve bars and express stores. This new iteration of store essentially combines all the elements Stabucks has used in previous locations and offers a large space in which customers can indulge in all things Starbucks.
Image Credit: Joshua Trujillo
Trend Themes
1. Expansive Coffee Halls - The trend of creating large, open marketplace-style coffee stores allows for a variety of luxury-branded coffees, food, and beverages in one location.
2. Starbucks Reserve Stores - Starbucks is venturing into the upscale food court craze with their Reserve stores, offering a full suite of luxury-branded coffees, freshly baked foods, and even cocktails.
3. Combining Previous Concepts - The Starbucks Reserve store is an innovative combination of all the successful elements used in previous Starbucks locations, offering an all-encompassing Starbucks experience.
Industry Implications
1. Coffee Retail - The coffee retail industry can embrace the trend of expansive coffee halls to create unique and luxurious coffee store experiences.
2. Upscale Food Courts - The upscale food court industry can explore the concept of Starbucks Reserve stores to provide a diverse range of luxury-branded coffees, food, and beverages.
3. Bakery and Cafe - Bakery and cafe businesses can potentially partner with Starbucks to establish exclusive in-house bakery sections and expand their customer base.
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