Starbucks South Korea Now Offers a Breakfast-Inspired Oatmeal Latte
Katherine Pendrill — February 20, 2017 — Lifestyle
References: news.starbucks & brandeating
For those who have always wanted to combine their favorite breakfast dish with their preferred morning pick-me-up, Starbucks South Korea has created a creamy new beverage called the Oatmeal Latte. Featuring a blend of nutty, grain-based milk and the brand's signature espresso, the new drink is the ultimate early-morning energizer.
The new Oatmeal Latte is a hybrid drink that is meant to combine the comforting flavor of porridge with the energizing caffeine boost of a latte. The drink itself feature an oat milk base, which is then combined with smooth Starbucks espresso. The drink is also topped with a sprinkling of crunchy grains and berries to bring out the nutty oatmeal flavor.
While the idea of combining a breakfast dish with coffee may sound unusual, the new drink is an efficient way to enjoy two popular Starbucks items at once.
The new Oatmeal Latte is a hybrid drink that is meant to combine the comforting flavor of porridge with the energizing caffeine boost of a latte. The drink itself feature an oat milk base, which is then combined with smooth Starbucks espresso. The drink is also topped with a sprinkling of crunchy grains and berries to bring out the nutty oatmeal flavor.
While the idea of combining a breakfast dish with coffee may sound unusual, the new drink is an efficient way to enjoy two popular Starbucks items at once.
Trend Themes
1. Creamy Porridge Beverages - Porridge-based lattes offer a creamy and innovative twist on traditional coffee drinks, providing opportunities for diverse porridge-based beverages.
2. Hybrid Drinks - Combining two beloved beverage categories can lead to delicious and unique drink creations in the beverage industry.
3. Oat Milk Alternatives - As consumers seek out more sustainable and plant-based options, oat milk is becoming a popular alternative for dairy and non-dairy milk options in the food and beverage industry.
Industry Implications
1. Coffee Shops - Innovative porridge-based lattes offer coffee shops a new potential draw and way to stand out in the competitive coffee industry.
2. Plant-based Alternatives - The growing popularity of oat milk as a dairy and non-dairy alternative presents opportunities for food and beverage companies to expand their plant-based offerings.
3. Breakfast Food - Breakfast-inspired beverages such as oatmeal lattes create a bridge between breakfast dishes and coffee, offering new possibilities for innovative breakfast menu items.
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