WeWork is Introducing a Modern Gym Called 'Rise by We'
Ellen Smith — October 24, 2017 — Lifestyle
The popular collaborative work space, WeWork, is expanding on its brand after introducing 'Rise by We' -- a new gym that's equipped with a spa, a fighting arena, and a yoga studio.
The NYC-based wellness club aims to strengthen bodies, enliven spirits, and make connections through a series of curated activities -- as well as standalone workout resources that can appeal to the needs of any individual. The luxurious gym offers both private and semi-private training, exercise-based relaxation including yoga, Pilates and meditation rooms, in addition to communal bathing pools, steam and sauna rooms, and a cafe.
The elegant gym also includes an exclusive semi-private training area called 'Turf,' which comes equipped with a 3D body scanner, to help gym-goers track progress and stay motivated.
The NYC-based wellness club aims to strengthen bodies, enliven spirits, and make connections through a series of curated activities -- as well as standalone workout resources that can appeal to the needs of any individual. The luxurious gym offers both private and semi-private training, exercise-based relaxation including yoga, Pilates and meditation rooms, in addition to communal bathing pools, steam and sauna rooms, and a cafe.
The elegant gym also includes an exclusive semi-private training area called 'Turf,' which comes equipped with a 3D body scanner, to help gym-goers track progress and stay motivated.
Trend Themes
1. Luxury Wellness Centers - The rise of luxury wellness centers presents an opportunity for businesses to offer high-end fitness experiences combined with relaxation and spa services.
2. Curated Wellness Experiences - Businesses can capitalize on the trend of curated wellness experiences by offering a variety of activities and resources that cater to individual needs and preferences.
3. Integration of Technology in Fitness - The integration of technology, such as 3D body scanners, in fitness facilities provides an opportunity for businesses to enhance customer experience and provide personalized services.
Industry Implications
1. Fitness and Spa Industry - The fitness and spa industry can take advantage of the growing demand for elegant wellness centers that offer a combination of fitness, relaxation, and spa services.
2. Hospitality Industry - The hospitality industry can explore partnerships with luxury wellness centers to provide guests with premium fitness and relaxation experiences during their stay.
3. Technology Industry - The technology industry can supply innovative solutions, like advanced body scanners, to fitness facilities that aim to enhance their offerings with technology-driven features.
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