Ford is Revving Up Its Retail Sales Technology with Beacons
Laura McQuarrie — July 2, 2015 — Autos
References: ibeaconsblog & wardsauto
Aiming to make the most of emerging sales technology, Ford dealers will soon be experimenting with beacons to sell cars. This would mean that the same technology that's employed now to track inventory will now be put to work for sales.
The implementation of this smart sales technology is in response to the tech-savvy, informed consumer. In the past, people would often end up going to the dealer a few times before making a purchasing decision. Now, consumers are doing their research online and don't want to have to feel as if they're starting from scratch when they go to a physical car dealership.
This technology means that dealers would be able to attach a beacon to a featured model in the showroom. Any additional information on the car is available to a shopper through their smartphone.
The implementation of this smart sales technology is in response to the tech-savvy, informed consumer. In the past, people would often end up going to the dealer a few times before making a purchasing decision. Now, consumers are doing their research online and don't want to have to feel as if they're starting from scratch when they go to a physical car dealership.
This technology means that dealers would be able to attach a beacon to a featured model in the showroom. Any additional information on the car is available to a shopper through their smartphone.
Trend Themes
1. Smart Sales Technology - Implementing beacons in car sales to enhance the consumer experience and provide additional information on featured models.
2. Tech-savvy Consumer - Adapting sales strategies to cater to informed consumers who prefer researching online before visiting a dealership.
3. Seamless Online-to-offline Experience - Using beacons to bridge the gap between the online research phase and the physical car dealership experience.
Industry Implications
1. Automotive - Applying smart sales technology in the automotive industry to improve the car buying process.
2. Retail - Integrating beacons in retail environments to enhance the consumer shopping experience.
3. Technology - Developing innovative sales technologies, such as beacons, for various industries.
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