Wisher Uses Beacon Technology to Help You Find Your Friends Gifts
Alyson Wyers — August 18, 2015 — Tech
References: wisher & springwise
While beacon technology lets you know when there are deals nearby that might interest you, the geotracking-based Wisher app informs you when you are close to an item on a friend's wishlist. The gift registry app encourages users to take geotagged pictures of items they want and add them to their wish list. Therefore, Wisher combines the concepts of a wedding registry and e-commerce wishlists.
The smartphone app lets people follow their friends' wishlists for gift inspiration. In this way, the app also helps people pick the perfect present for their loved ones. The geotag feature makes the community more helpful than simply browsing their Pinterest boards.
iBeacon notifies community members when a wishlist item is in their vicinity, putting a new spin on proximity-based retail marketing.
The smartphone app lets people follow their friends' wishlists for gift inspiration. In this way, the app also helps people pick the perfect present for their loved ones. The geotag feature makes the community more helpful than simply browsing their Pinterest boards.
iBeacon notifies community members when a wishlist item is in their vicinity, putting a new spin on proximity-based retail marketing.
Trend Themes
1. Geotagged Wishlist Apps - The trend of using beacon technology for proximity-based marketing in gift registry apps like Wisher provides an opportunity for retailers to offer personalized promotions.
2. Social Shopping - The concept of following friends' wishlists for gift ideas encourages social shopping and presents an opportunity for retailers to offer group discounts and referral programs.
3. Location-based E-commerce - The use of geotagged pictures and iBeacon technology in Wisher proves the demand for location-based e-commerce and can inspire retailers to create their own location-based shopping experiences.
Industry Implications
1. Retail - The use of proximity-based marketing and social shopping features in gift registry apps like Wisher presents an opportunity for retailers to personalize promotions and offer group discounts.
2. E-commerce - The trend of using geotagged pictures and iBeacon technology in gift registry apps like Wisher presents an opportunity for e-commerce companies to create their own location-based shopping experiences.
3. Mobile App Development - The demand for geotagged wishlist apps like Wisher inspires mobile app developers to create new location-based shopping experiences and gift registry apps.
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