Grolsch's Movie Unlocker Bottles Let You Pay for a Movie with Beer
Laura McQuarrie — July 29, 2014 — Tech
References: handh.ru & movieunlocker
There are a lot of people who now pay to stream movies at home, but the Movie Unlocker seems like a far better system, since it lets you pay for a movie with beer.
The Movie Unlocker was developed for Grolsch by app developers Heads and Hands, using Bluetooth technology to simplify the process of having to enter a promotional cap under a bottle cap. With the Movie Unlocker, it's as simple as grabbing a bottle of Grolsch and bringing it in close proximity to any device for movie-watching and instantly, you're able to pick a movie of your choosing to view. Each cap's beacon code is completely unique, so that you've got to buy more beer in order to get access to more movies.
The Movie Unlocker was developed for Grolsch by app developers Heads and Hands, using Bluetooth technology to simplify the process of having to enter a promotional cap under a bottle cap. With the Movie Unlocker, it's as simple as grabbing a bottle of Grolsch and bringing it in close proximity to any device for movie-watching and instantly, you're able to pick a movie of your choosing to view. Each cap's beacon code is completely unique, so that you've got to buy more beer in order to get access to more movies.
Trend Themes
1. Beer-payment Technology - Developers can create simple payment technology using Bluetooth and unique beacons on beer caps.
2. Promotional Beer Campaigns - Breweries can use beer promotions to attract customers for movies and other events.
3. Alternative Movie Payments - Alternative payments for movies can be developed that go beyond traditional methods like credit cards.
Industry Implications
1. Brewing Industry - The brewing industry can capitalize on promotional campaigns that use alternative payment methods for movies.
2. App Development Industry - App developers can create new and simplified payment methods using Bluetooth technology.
3. Movie Streaming Industry - The movie streaming industry can look for new ways of monetizing their content, such as accepting beer as a form of payment.
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