The Loopd System Provides Customer Analytics Through Wearable Technology
Alyson Wyers — October 24, 2014 — Tech
References: loopd & springwise
This wearable device and customer analytics platform is intended to help people become event marketing leaders. The smart badge is supposed to replace business cards, brochures and similar information formats at conferences. Loopd works as a lanyard around the neck and tracks movement. This allows marketers to review interactions and offer additional content.
The Loopd customer analytics system has three parts: beacons, a chip and an app. Beacons are placed around the conference venue so the Loopd chip can send data to them. The app lets attendees check where they were in the event space, who they interacted with nearby and access content like PDFs and links. Metrics are also available in the form of traffic flow heat maps and demographics for marketers, who can provide the extra content.
The Loopd customer analytics system has three parts: beacons, a chip and an app. Beacons are placed around the conference venue so the Loopd chip can send data to them. The app lets attendees check where they were in the event space, who they interacted with nearby and access content like PDFs and links. Metrics are also available in the form of traffic flow heat maps and demographics for marketers, who can provide the extra content.
Trend Themes
1. Wearable Analytics Technology - Opportunity for the development of wearable devices with customer analytics capabilities for use in marketing events.
2. Smart Badge Marketing - Opportunity to replace traditional marketing materials with smart badges that provide interactive and personalized content at events.
3. Event Data Tracking - Opportunity to provide event organizers with data insights through the use of tracking technology.
Industry Implications
1. Event Planning - Opportunity for event planners to incorporate wearable analytics technology to improve customer engagement and event experience.
2. Marketing - Opportunity for marketers to replace traditional marketing materials with smart badges and use data insights to improve targeting and personalization.
3. Technology - Opportunity for the development of innovative tracking and data analytics technologies for use in event marketing and planning.
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