This Ad for the 'Mayview Animal Home' WIll Tug at Your Heartstrings
Rahul Kalvapalle — March 20, 2014 — Lifestyle
References: themayhew.org & adweek
The Mayhew Animal Home animal rescue and shelter in London released this commercial to encourage people to adopt a dog.
The ad follows three individuals who have had a rough day. One is a soccer referee who is sick and tired of being hounded by players for what they think are his terrible refereeing calls. The second is a woman who thanklessly stands on the street trying to hand out pamphlets to rude passersby. The third is a bouncer at a club who has to deal with being harangued and threatened by a trio of rowdy-looking club-goers.
All three of them return to their homes after their miserable days but have their frowns turned into smiles as they are enthusiastically greeted by their pet dogs. Mayview Animal Homes can consider this campaign a winner, as it skillfully plays with viewers' emotions, taking them from despair to cheer in less than a minute.
The ad follows three individuals who have had a rough day. One is a soccer referee who is sick and tired of being hounded by players for what they think are his terrible refereeing calls. The second is a woman who thanklessly stands on the street trying to hand out pamphlets to rude passersby. The third is a bouncer at a club who has to deal with being harangued and threatened by a trio of rowdy-looking club-goers.
All three of them return to their homes after their miserable days but have their frowns turned into smiles as they are enthusiastically greeted by their pet dogs. Mayview Animal Homes can consider this campaign a winner, as it skillfully plays with viewers' emotions, taking them from despair to cheer in less than a minute.
Trend Themes
1. Emotional Pet Adoption Ads - Emotional pet adoption ads can be used to encourage people to adopt pets by drawing on their emotions.
2. Storytelling in Animal Rescue Ads - Using storytelling, such as in emotional animal rescue ads, can be an effective way to raise awareness and encourage adoption.
3. Incorporating Emotion in Advertising - Incorporating emotion in advertising can be a powerful tool for creating brand recognition and increasing engagement.
Industry Implications
1. Pet Industry - Emotional pet adoption ads can be used as a tool by animal shelters and pet stores to encourage people to adopt pets.
2. Marketing and Advertising Industry - The use of storytelling, including emotional storytelling, is becoming increasingly popular in advertising and can be effectively used in a variety of industries.
3. Entertainment Industry - Using emotional storytelling in ads can be used as an opportunity for the entertainment industry to showcase their emotional storytelling abilities.
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