'Change a Pet's Life Day' Aims to Re-Home 3000 Animals
Cecilia Biemann — January 16, 2009 — Lifestyle
References: feedingisbelieving & upi
Around 3,000 pets will be available for free adoption at animal shelters throughout the United States as part of the Change a Pet’s Life Day initiative to be held on January 24.
Organized by pet food chain, Hill’s Pet Nutrition, the aim is to attract people to adopt a new pet in need of a home, and to draw attention to 300 participating shelters.
Hill’s has generously offered to pay all fees for the first ten adoptions at each participating shelter on the day, fees which range from $25 to $300.
A list of participating shelters is available at feedingisbelieving.com
Organized by pet food chain, Hill’s Pet Nutrition, the aim is to attract people to adopt a new pet in need of a home, and to draw attention to 300 participating shelters.
Hill’s has generously offered to pay all fees for the first ten adoptions at each participating shelter on the day, fees which range from $25 to $300.
A list of participating shelters is available at feedingisbelieving.com
Trend Themes
1. Free Pet Adoptions - Offering free pet adoptions is a growing trend amongst animal shelters and pet stores who want to increase the adoption rates of abandoned or rescued animals.
2. Community-based Animal Welfare - Collaborations between animal shelters, pet food chains, and local communities are becoming more popular as a way to find homes for rescued animals and increase awareness about the importance of animal welfare.
3. Corporate Social Responsibility - Companies are starting to take more responsibility for animal welfare, as shown by Hill's Pet Nutrition's initiative to cover the first ten adoption fees at participating animal shelters during Change a Pet's Life Day.
Industry Implications
1. Animal Rescue and Adoption - The animal rescue and adoption industry has a growing opportunity to increase awareness about abandoned and rescued animals, and to collaborate with corporations and communities to find loving homes for them.
2. Pet Food - Pet food companies have an opportunity to demonstrate their commitment to animal welfare and explore partnerships with animal shelters and adoption organizations to find homes for rescued pets.
3. Corporate Philanthropy - Companies can make a difference in their communities and demonstrate their social responsibility by supporting animal welfare initiatives, such as free pet adoptions, and partnering with local animal shelters and adoption organizations.
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