Remy Martin's Futur Heritage App Delivers Specifically Crafted Cocktails
Meghan Young — September 24, 2014 — Lifestyle
References: itunes.apple & psfk
Beacon apps that revolve around the consumption of alcohol may be one of the better uses for the up-and-coming technology. Making the drinking experience so much more interactive and creative, Rémy Martin has teamed up with Labwerk and students from Ecole Cantonale d’art de Lausanne to create a beacon app that sends a message people's phones detected near specific bars about their cocktail along with bartender notes, images and the ingredients used.
Created as part of Remy Martin's Futur Héritage pop-up exhibit during Paris Design Week, which the app is named after, the beacon app is meant to explore the theme of Rémyxology. The exhibit itself is iBeacon-enabled so that visitors are treated to additional content for a richer experience.
Created as part of Remy Martin's Futur Héritage pop-up exhibit during Paris Design Week, which the app is named after, the beacon app is meant to explore the theme of Rémyxology. The exhibit itself is iBeacon-enabled so that visitors are treated to additional content for a richer experience.
Trend Themes
1. Alcoholic Beacon Apps - Alcoholic beacon apps that enhance the drinking experience through interactive and creative features.
2. Interactive Cocktail Experiences - Apps that provide personalized cocktail information and experiences to users near specific bars.
3. Ibeacon Technology in Hospitality - The use of iBeacon technology in the hospitality industry to enhance visitor experiences and provide additional content.
Industry Implications
1. Alcohol and Beverage - Opportunities for alcohol and beverage companies to create beacon apps that engage and inform customers.
2. Hospitality - The hospitality industry can leverage beacon apps to enhance customer experiences in bars and restaurants.
3. Technology and App Development - The development and implementation of beacon apps utilizing iBeacon technology in various industries, including the alcohol and hospitality sectors.
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