The Target App will Begin Beacon Technology Testing in 50 Locations
References: techcrunch
As one of the largest general merchandising stores in America, Target app launched a beacon technology test in 50 stores across the country. The tests will determine whether or not the retailer can benefit from technologically direct consumer communication.
The beacon retail technology testing will provide consumers with store information directly to their smartphones. The technology will benefit those who already have the latest version of the Target app. The app will provide consumers with up-to-date information, sales, promotions and store hours depending on each user’s specific location.
The information will be presented to consumers with a limited amount of notifications so the consumer is not overwhelmed or annoyed with too much information. A conscious limit of two notifications per shopping trip will max out the app. The user can decide whether they want more information during their visits.
The beacon retail technology testing will provide consumers with store information directly to their smartphones. The technology will benefit those who already have the latest version of the Target app. The app will provide consumers with up-to-date information, sales, promotions and store hours depending on each user’s specific location.
The information will be presented to consumers with a limited amount of notifications so the consumer is not overwhelmed or annoyed with too much information. A conscious limit of two notifications per shopping trip will max out the app. The user can decide whether they want more information during their visits.
Trend Themes
1. Beacon Retail Technology - As seen with Target's app, retailers are experimenting with beacon technology to provide consumers with a personalized in-store experience and receive direct consumer communication.
2. Location-based Marketing - With the use of beacon technology, retailers can communicate personalized and relevant information to consumers based on their specific location.
3. Smartphone Convenience - Beacon technology allows retailers to conveniently present information and promotions to users of their smartphone apps to optimize their shopping experience.
Industry Implications
1. Retail - The use of beacon technology in retail is revolutionizing the way consumers shop with personalized experiences and direct communication with retailers.
2. Mobile Apps - The incorporation of beacon technology in mobile apps for retailers is a disruptive innovation that will change the way users interact with brands.
3. Marketing - Beacon technology is opening up new opportunities for personalized and location-based marketing strategies providing valuable insights into consumer behaviors and preferences.
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