Brands create apps to form entire business models around eyebrows and eyelashes
Implications - Brands in the beauty industry are creating app-based experiences and loyalty programs around the highly specialized, but hugely popular, industry of eyebrow and eyelash care. These apps serve consumers seeking interactive but low-commitment experiences when it comes to self-care planning within this niche.
Workshop Question - How can your brand curate all-encompassing customer experiences around one of its most popular products/services?
Trend Themes
1. Smartphone-based Tools - Beauty brands are investing in app-based tools that help consumers plan their self-care regime, book appointments, and virtually try out products.
2. Augmented Reality and AI in Beauty Industry - The acquisition of AR beauty app ModiFace by L'Oreal demonstrates how beauty brands are increasingly leveraging AR and AI technology to enhance their product and service offering.
3. Loyalty Programs Focused on Niche Services - Wow Brows by Benefit Cosmetics is an example of loyalty program apps that offer rewards and incentives for specific services and foster customer loyalty.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry is investing in tech-based solutions that enhance consumer experience and improve product efficiency and efficacy.
2. Artificial Intelligence in Retail - The use of AR and AI in the beauty industry is part of a broader trend in retail that is transforming the shopping experience and enhancing customer personalization and engagement.
3. Mobile App Development - The demand for specialized mobile apps that cater to niche audiences is growing, creating opportunities for businesses to capitalize on the trend and offer valuable, high-value services that improve customer satisfaction and retention.
