Rodial's 'Cougar Skin' Set Specifically Treats Issues of Menopausal Women
Laura McQuarrie — January 5, 2016 — Fashion
References: rodial
There are plenty of anti-aging products on the market, but few of them address mature skincare concerns as boldly as Rodial does with its 'Cougar Skin' set. As a whole, the collection was formulated to tackle issues that menopausal women face with hormone-aggravated skin and aging in general. Some of these concerns include fine lines, wrinkles, hydration, firming and nourishment, which are tackled with just three simple products: a Zero Gravity Booster, Serum and Cream.
Some of the powerful ingredients that are used in the Cougar Skin Ultimate Set include time release retinol, collagen, as well as oils, vitamins and wild yam phytosteroids. The skin-repairing trio appeals to mature women who want simple regenerative anti-aging solutions.
The branding of this cosmetic collection from Rodial is bold, yet the simplicity of the packaging makes it easy for women to clearly identify products that may be effective for treating their particular skin conditions.
Some of the powerful ingredients that are used in the Cougar Skin Ultimate Set include time release retinol, collagen, as well as oils, vitamins and wild yam phytosteroids. The skin-repairing trio appeals to mature women who want simple regenerative anti-aging solutions.
The branding of this cosmetic collection from Rodial is bold, yet the simplicity of the packaging makes it easy for women to clearly identify products that may be effective for treating their particular skin conditions.
Trend Themes
1. Menopausal Skincare - There is a growing trend of skincare products specifically formulated to address the unique concerns of menopausal women, such as fine lines, wrinkles, hydration, firming, and nourishment.
2. Hormone-aggravated Skincare - Skincare products that target skin issues aggravated by hormonal changes, like those experienced during menopause, are gaining popularity among mature women seeking effective anti-aging solutions.
3. Regenerative Anti-aging Solutions - There is an increasing demand for simple yet regenerative anti-aging products that focus on repairing and revitalizing mature skin, providing an opportunity for innovative skincare companies.
Industry Implications
1. Cosmetics - The cosmetics industry can tap into the rising demand for menopausal skincare solutions by developing products specifically targeted to address the concerns of mature women.
2. Pharmaceuticals - Pharmaceutical companies can explore the development of hormone-regulating skincare solutions that mitigate the effects of hormonal changes during menopause on the skin.
3. Personal Care - The personal care industry has the opportunity to create and market simple yet effective regenerative anti-aging products designed to nourish and repair mature skin in menopausal women.
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