Skincare and makeup products take aim at the effects of pollution
Implications - Whether to prep skin before exposure or to alleviate the effects afterwards, new skincare and makeup innovations are being specifically formulated to target the response of one's skin to environmental pollution. In addition to highlighting the role of the consumer's growing interest in overall health and wellness, this progression speaks to the ways in which new environmental concerns shape the development and marketing of personal products.
Workshop Question - How can your product offering promise to alleviate the issues associated with big city living for urban consumers?
Trend Themes
1. Anti-pollution Beauty - The growing concern about environmental pollution has given rise to new anti-pollution skincare and makeup products that aim to protect the skin from environmental aggressors.
2. Jelly-based Cleansers - Jelly cleansers are gaining popularity in the skincare industry, with brands releasing jelly cleansers that avoid stripping the skin of essential oils.
3. Plant-based and Antioxidant-rich Ingredients - Plant-based and antioxidant-rich ingredients are being used to create skincare and makeup products that protect and improve the skin while addressing environmental stressors.
Industry Implications
1. Skincare - The skincare industry is incorporating anti-pollution properties into their products in response to growing consumer concern about environmental pollution.
2. Makeup - The makeup industry is introducing new products that incorporate anti-pollution properties and utilize plant-based and antioxidant-rich ingredients to provide protection and improve skin health.
3. Natural and Organic Beauty - Natural and organic beauty brands are becoming increasingly popular as consumers seek products that use plant-based and antioxidant-rich ingredients and avoid harmful chemicals.
