Benefit Launched a New Artificial Reality Brow Tool
Madison Mackay — January 16, 2018 — Fashion
References: benefitcosmetics & popsugar
Well-known cosmetics company Benefit revealed it will soon be releasing 'Brow Try-On,' an artificial reality brow tool. The company best known for its eyebrow makeup products and Brow Bars, has teamed up with Modiface, a leader in AR technology.
Using the leading technology in AR will allow consumers a virtual way to test out products and find the perfect eyebrow shape. This tool allows the user to see what they would look like with straighter, thicker, higher/lower, lighter or darker brows. The site will create different styles specifically for the individual's face, making a full list of products and recommendations for each person.
Once they find a desired brow shape, users can click the "Get This Brow" button and make an appointment in-store to achieve this exact look.
Using the leading technology in AR will allow consumers a virtual way to test out products and find the perfect eyebrow shape. This tool allows the user to see what they would look like with straighter, thicker, higher/lower, lighter or darker brows. The site will create different styles specifically for the individual's face, making a full list of products and recommendations for each person.
Once they find a desired brow shape, users can click the "Get This Brow" button and make an appointment in-store to achieve this exact look.
Trend Themes
1. Artificial Reality Try-on - Using AR technology to virtually try on beauty products, allowing consumers to find their desired look before making a purchase.
2. Personalized Product Recommendations - Creating customized product suggestions based on the user's individual face shape and preferences.
3. Online-to-offline Integration - Linking virtual try-on experiences with in-store appointments, offering a seamless transition from online exploration to in-person consultations.
Industry Implications
1. Cosmetics - Utilizing AR technology to enhance the customer experience and provide personalized recommendations for makeup products.
2. Beauty Technology - Developing artificial reality tools and platforms that enable virtual try-on experiences for beauty and cosmetic products.
3. Retail - Leveraging the integration of virtual try-on technology and in-store appointments to drive foot traffic and enhance the shopping experience.
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