Milk Makeup Sticks Are Now Being Offered in a Packaged Collection
Mishal Omar — March 23, 2017 — Fashion
References: milkmakeup & sephora
Milk Makeup is known for its use of stick applicators to contain its makeup, something which other brands also do but that do not base entire collections around. The brand recently packaged its Milk Makeup sticks in one singular collection, and will be selling them together for a limited time.
There are four different makeup application sticks in the collection. The first is a Lip and Cheek stick that adds a soft pinkish tint where it is applied. The second product in the collection is a Cooling Water stick that aims to soothe and refresh the skin. The third is a Matte Bronzer, and the final product is a Blur Stick that aims to smooth the appearance of skin, mattify it and reduce the appearance of pores.
All of the Milk Makeup Sticks in this collection come in miniature sizes, making them ideal for travel.
There are four different makeup application sticks in the collection. The first is a Lip and Cheek stick that adds a soft pinkish tint where it is applied. The second product in the collection is a Cooling Water stick that aims to soothe and refresh the skin. The third is a Matte Bronzer, and the final product is a Blur Stick that aims to smooth the appearance of skin, mattify it and reduce the appearance of pores.
All of the Milk Makeup Sticks in this collection come in miniature sizes, making them ideal for travel.
Trend Themes
1. Stick Makeup Applicators - The use of stick applicators to contain makeup will continue to expand as more brands follow Milk Makeup's lead, potentially disrupting the traditional market for bottled liquid makeup.
2. Combined Makeup Collections - The release of packaged makeup collections like Milk Makeup's stick applicator kit will become increasingly popular as consumers look for convenient and versatile product sets.
3. Miniature-sized Products - The trend towards portable and travel-friendly beauty products will continue to grow, inspiring more brands to create miniature-sized versions of their popular products.
Industry Implications
1. Beauty - Beauty companies will have to adapt and incorporate stick applicators into their product lines to stay relevant in the eyes of consumers.
2. Cosmetics Packaging - The traditional market for bottled liquid makeup may need to shift towards packaging that accommodates alternative applicators like stick or rollerball applicators.
3. Travel and Tourism - As the popularity of travel-sized makeup grows, the travel and tourism industry will need to consider how to offer solutions for travelers who want to bring a complete set of beauty products with them on their journeys.
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