Brands employ storytelling in design to enhance engagement with products
Implications - Brands are using art, tech and design to tell stories in the packaging of their products, offering a highly distinct form of visual narrative engagement. This shift increases the likelihood that the products are channeled through social media, and adds a level of consumer engagement that elevates the products themselves – despite a lack of change in function.
Workshop Question - How can your brand employ better storytelling within its products/services?
Trend Themes
1. Storytelling Packaging - Brands are using art, tech and design to tell stories in the packaging of their products.
2. AR Packaging - Brands are utilizing augmented reality to bring their packaging to life, creating an interactive and educational experience for consumers.
3. Custom Packaging - Brands are offering personalized packaging options that allow consumers to express their individuality and create unique experiences.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can leverage story-based packaging and AR technology to enhance product engagement and deliver value to their consumers.
2. Personal Care and Cosmetics - Personal care and cosmetic brands can offer customizable packaging options that allow consumers to express their individuality and create unique experiences.
3. Alcoholic Beverages - Alcoholic beverage brands can create cohesive visual identities and leverage AR technology to provide educational and engaging experiences to their consumers.
12 Featured, 107 Examples:
259,664 Total Clicks
Date Range:
Sep 16 — May 19
Trending:
V. Hot
Consumer Insight Topics:
