Benefit Cosmetics' 'Brow Translator' Reveals What Expressive Eyebrows Say
Laura McQuarrie — January 24, 2017 — Fashion
References: benefitbrowtranslator & hellogiggles
Reading another person's eyes, mouth or nose can provide subtle cues about their emotional state, but the expressive eyebrows are the facial feature that reveals the most about the emotions. Benefit Cosmetics is highlighting this fact with a new website that offers a free 'Brow Translator' tool where people can upload a photo of themselves and have it reveal one's "true feelings."
The unique beauty tool was developed with the help of facial expression analysis expert Dr. Javid Sadr and gives a one-word "Brow Translation" that is summed up with words like confident, seductive and happy, as well as small speech bubbles that display humorous captions.
To test the tool, Benefit tried out its Brow Translator on some of the biggest beauty influencers of the moment, including James Charles, Stephanie Duran and Griselda Martinez.
The unique beauty tool was developed with the help of facial expression analysis expert Dr. Javid Sadr and gives a one-word "Brow Translation" that is summed up with words like confident, seductive and happy, as well as small speech bubbles that display humorous captions.
To test the tool, Benefit tried out its Brow Translator on some of the biggest beauty influencers of the moment, including James Charles, Stephanie Duran and Griselda Martinez.
Trend Themes
1. Facial Expression Analysis - There is an opportunity for innovative tools and technologies that analyze facial expressions to provide insights into a person's emotions.
2. Personalized Beauty Tools - The development of personalized beauty tools, like Benefit Cosmetics' Brow Translator, allows individuals to understand and enhance their unique features.
3. Humorous Beauty Experiences - There is potential for creating enjoyable and entertaining beauty experiences, such as using humorous captions in beauty analysis tools.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can leverage facial expression analysis tools to develop personalized products and services.
2. Technology and Software - The technology and software industry can explore opportunities in developing advanced facial analysis algorithms for beauty and healthcare applications.
3. Social Media and Influencer Marketing - Social media platforms and influencer marketing can integrate personalized beauty tools into their platforms to enhance user experiences and engagement.
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