Wow Brows Lets Users Collect Loyalty Points When Getting Their Brows Done
Mishal Omar — March 24, 2017 — Fashion
References: benefitcosmetics & econsultancy
Wow Brows is a unique new app started by the brand Benefit Cosmetics to promote a lesser-known aspect of the brand.
The app functions as both a booking system and a loyalty program, and works to enhance consumer knowledge of the boutiques and beauty services that Benefit Cosmetics offers – which many are unaware of. Every time the user completes a Brow Wax service at one of the locations outlined on the app, they gain loyalty stamps. Over time, those stamps add up and users are able to collect a variety of rewards that can include everything from free brow tints and a free makeup lesson to a free lip wax.
Wow Brows works to promote Benefit Cosmetic's products and services while simultaneously benefiting its most loyal consumers.
The app functions as both a booking system and a loyalty program, and works to enhance consumer knowledge of the boutiques and beauty services that Benefit Cosmetics offers – which many are unaware of. Every time the user completes a Brow Wax service at one of the locations outlined on the app, they gain loyalty stamps. Over time, those stamps add up and users are able to collect a variety of rewards that can include everything from free brow tints and a free makeup lesson to a free lip wax.
Wow Brows works to promote Benefit Cosmetic's products and services while simultaneously benefiting its most loyal consumers.
Trend Themes
1. Beauty Loyalty Apps - Creating loyalty apps for beauty brands can increase consumer engagement and sales
2. Dual Function Apps - Developing apps that serve both as booking systems and loyalty programs can increase brand awareness and customer retention
3. Service-specific Loyalty Programs - Implementing loyalty programs that focus on specific services can incentivize customers to return and try new offerings
Industry Implications
1. Beauty - The beauty industry can benefit from developing loyalty apps that promote their brand and reward loyal customers
2. Technology - The technology industry can create solutions for beauty brands looking to develop dual-function apps that promote their services and increase customer retention
3. Retail - The retail industry can explore implementing service-specific loyalty programs to incentivize customers to return and try new offerings
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