The Tropical Benefit Cosmetics 'Hoola' Line Takes Cues from Island Life
Laura McQuarrie — June 2, 2016 — Fashion
References: benefitcosmetics & thedieline
Benefit Cosmetics' Hoola Matte Bronzing Powder is one of the brand's best-selling products, which has led into the expansion of the line with Zero Tan Lines.
Taking cues from the sunny, playful and relaxed environment of the tropical islands, the tiki-inspired packaging for the all-new Zero Tan Lines features a cap that's shaped like a grass skirt. Once this has been removed, there is a sponge applicator that can be added and used to blend the bronzing product into the skin. This pedestal-shaped design ensures that the cosmetic user's hands do not have to come into contact with the product, providing a completely mess-free application system.
This animated Hawaiian-inspired design does a brilliant job of identifying its relationship with tanning and the tropics.
Taking cues from the sunny, playful and relaxed environment of the tropical islands, the tiki-inspired packaging for the all-new Zero Tan Lines features a cap that's shaped like a grass skirt. Once this has been removed, there is a sponge applicator that can be added and used to blend the bronzing product into the skin. This pedestal-shaped design ensures that the cosmetic user's hands do not have to come into contact with the product, providing a completely mess-free application system.
This animated Hawaiian-inspired design does a brilliant job of identifying its relationship with tanning and the tropics.
Trend Themes
1. Hawaiian-inspired Packaging - Opportunity to create unique and playful packaging designs inspired by Hawaiian culture and themes.
2. Mess-free Application Systems - Potential for innovative cosmetic applicators that provide a clean and convenient way to apply makeup products.
3. Tropical-inspired Cosmetic Lines - Growing demand for cosmetic lines that capture the essence of tropical environments through product design and formulation.
Industry Implications
1. Beauty and Cosmetics - Disruptive innovation opportunities in packaging, application systems, and product formulation.
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