McDonald's and Snapchat Designed the First Sponsored Bitmoji
Ellen Smith — December 2, 2017 — Lifestyle
McDonald's and Snapchat have collaborated in making the social media platform's first sponsored bitmoji.
Users have been having fun with the newly rolled out bitmoji feature, which enables individuals to create playful cartoon-like characters of themselves in augmented reality. In an effort to better engage with consumers, McDonald's is leveraging Snapchat's augmented reality feature to promote its new McCafe offerings. The new sponsored content features a short augmented clip of one's bitmoji mischievously stealing a McDonald's coffee. The adorable 3D character is seen running around the hot beverage, prior to picking up the disproportionately large cup, and ruining off screen.
Toygar Bazarkaya, one of the designers behind this user-focused branding stated that "It’s just a playful take that even your avatar behaves like you. You have to have your coffee first before you go about your business.”
Users have been having fun with the newly rolled out bitmoji feature, which enables individuals to create playful cartoon-like characters of themselves in augmented reality. In an effort to better engage with consumers, McDonald's is leveraging Snapchat's augmented reality feature to promote its new McCafe offerings. The new sponsored content features a short augmented clip of one's bitmoji mischievously stealing a McDonald's coffee. The adorable 3D character is seen running around the hot beverage, prior to picking up the disproportionately large cup, and ruining off screen.
Toygar Bazarkaya, one of the designers behind this user-focused branding stated that "It’s just a playful take that even your avatar behaves like you. You have to have your coffee first before you go about your business.”
Trend Themes
1. Augmented Reality Bitmojis - The collaboration between McDonald's and Snapchat showcases the trend of using augmented reality to create personalized and engaging digital avatars.
2. Sponsored Content in Social Media - The introduction of the first sponsored bitmoji on Snapchat demonstrates the trend of brands partnering with social media platforms to reach a wider audience through interactive advertising.
3. User-focused Branding - The use of playful and relatable animated avatars in advertising highlights the trend of brands personalizing their messaging to better connect with consumers.
Industry Implications
1. Fast Food - McDonald's innovative use of Snapchat's augmented reality technology presents new opportunities for the fast food industry to create immersive digital marketing campaigns.
2. Social Media - The collaboration between McDonald's and Snapchat opens up possibilities for the social media industry to develop more interactive advertising experiences for users through augmented reality.
3. Beverage - The sponsored bitmoji featuring McDonald's coffee showcases the potential for the beverage industry to leverage augmented reality and personalized avatars for product promotions.
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