The New Battington App Lets Users Try Out Eyelashes Through AR
References: itunes.apple & gfxspeak
Augmented reality offers opportunities in industries far beyond tech alone, and the newest update to the Battington app through the Facecake platform shows just how broad-spanning the nascent medium can be. The cosmetics and beauty app recently added AR functionality that lets users try on Battington eyelashes without a physical sample, using AR to virtually apply the lashes to one's lids.
Though its technology is certainly advanced, Battington's feature on the Facecake platform is straightforward to use. Users simply center their faces on the screen with the front-facing camera on their smartphones and select one of six styles of Battington lashes. The app automatically applies the selected style in real time. If they like the look, users can then make a purchase directly through the Battington app, thus increasing the chances of conversions for the beauty brand.
Though its technology is certainly advanced, Battington's feature on the Facecake platform is straightforward to use. Users simply center their faces on the screen with the front-facing camera on their smartphones and select one of six styles of Battington lashes. The app automatically applies the selected style in real time. If they like the look, users can then make a purchase directly through the Battington app, thus increasing the chances of conversions for the beauty brand.
Trend Themes
1. Augmented Reality - The use of augmented reality in cosmetics and beauty apps allows users to virtually try products before making a purchase.
2. Virtual Try-on - Virtual try-on capabilities enhance the shopping experience by allowing users to see how products look on them without a physical sample.
3. E-commerce Integration - Integrating e-commerce functionalities within beauty apps facilitates seamless conversions and purchases.
Industry Implications
1. Cosmetics - The cosmetics industry can leverage augmented reality technology to offer virtual try-on experiences and boost sales.
2. Beauty - Beauty brands can disrupt the industry by incorporating virtual try-on capabilities into their apps, providing enhanced user experiences.
3. Mobile Applications - Augmented reality features in mobile apps offer new opportunities for e-commerce integration and virtual experiences across various industries.
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