Brands employ tech to reduce instances of distracted driving
Implications - Using smartphones and other forms of tech within cars to avoid distracted driving seems counter intuitive, however that's exactly what brands are now offering. These innovations focus on driver safety, channeled through the very technologies that once detracted from it. This shift is evidence of the fact that marketing alone can be ineffective in the process of re-positioning certain products and services, and must be supported by enhanced processes in order to gain and maintain consumers' trust.
Workshop Question - Think of what your brand offers, and how you might re-position it? Given the nature of your brand/work, could this re-positioning be done via marketing alone, or would it require enhanced products and processes?
Trend Themes
1. Gamification - Gamifying driving safety can incentivize safer driving practices and reduce distracted driving.
2. Artificial Intelligence - AI-powered systems can detect and prevent distracted driving, improving driver safety on the road.
3. Augmented Reality - AR car windshields can display information relevant to the driver without taking their attention away from the road.
Industry Implications
1. Automotive - The automotive industry can integrate these trends into new car models to offer safer driving experiences.
2. Mobile Apps - Mobile app developers can create solutions that encourage safer driving habits and reduce distracted driving.
3. Safety Technology - Developers of safety technology can use these trends to create new products that prevent distracted driving and improve driver safety.
