Streaming services position themselves as "like Netflix" as a marketing tool
Implications - Curated streaming services are springboarding off the growing success of Netflix by labeling themselves as being "Netflix for" the streamed content they specialize in. This shift reveals not only the influence of the streaming giant in inspiring and making way for the models of smaller businesses, but also the power of brand name associations in positioning and selling a new business within its market.
Workshop Question - How can your brand take inspiration from the models of its better-recognized competitors?
Trend Themes
1. Brand Association Marketing - Smaller businesses labeling themselves as 'like Netflix' demonstrates the power of brand name associations in positioning and selling a new business within its market.
2. Social Media Sharing Incentivization - Honest Few incentivizes social media sharing to get people to read more books. Users can get a book by Tweeting about it or liking it on Facebook.
3. Niche Subscription Streaming Services - Standalone subscription video-on-demand services launching with a focus on providing exclusive content and targeting niche audiences to better compete with streaming service giants like Netflix.
Industry Implications
1. Entertainment Streaming Industry - Smaller curated streaming services are springboarding off the growing success of Netflix as there is a growing demand for alternative platforms for both movies and gaming entertainment.
2. Digital Media Marketing Industry - The rise of brand marketing through social media sharing incentivization demonstrates a move in the industry towards a more organic approach to boosting activity and generating revenue.
3. Niche Content Subscription Industry - The development of niche subscription streaming services suggests a shift in preferences for exclusive content to cater to individual tastes and interests.
6 Featured, 54 Examples:
64,839 Total Clicks
Date Range:
Jun 16 — Jan 18
Trending:
Untested
Consumer Insight Topics:
